Our Story

Western Branded was born from a love story rooted in the land. Our founders, Josie and Michael Hennessy, grew up on opposite sides of the country - each raised in farming families, generations deep in the everyday rhythm of country life. Their paths crossed in Broome, Western Australia, where they built a life together, and it's here that Western Branded began.

With farming in their blood, Josie and Michael know firsthand what it takes to dress for country life - from the everyday work in the paddock to the special occasions that bring the community together. That first-hand understanding is what shaped Western Branded: clothing and accessories for men, women and children who want quality country style that keeps up with real life.

Every design starts here in Australia, shaped by the landscape and lifestyle Josie and Michael know best, before being brought to life by trusted manufacturing partners who share our standards for quality and craftsmanship.

As a proudly Australian owned and operated business, Josie and Michael are committed to bringing that same country spirit - comfort, high quality and authentic style - to customers chasing it right across the country. Our range is always growing, but our focus stays the same: durable, good-looking gear for country life, wherever you find it.

Thank you for supporting an Australian family business - we can't wait to keep growing this story with you.